I'm back after an extended weekend down in London, boozing and schmoozing in Shoreditch, Camden and Covent Garden. I stayed over at the house of a friend of mine who is a Creative for the ad agency Fallon. He gave me the chance to look at the new advert he has been working on for Budweiser. This is the same Creative team who produced the infamous Skoda Car Cake advert which won awards last year.
Shot on location in Nashville, the advert is just one from a range of spots which will emerge over time and feature an amazing little band drawn together by members who perform with Lambchop and Silver Jews to name a few. They can play any tune with any instrument. I saw a few of the spots which most likely will not run due to them being a little surreal but I'm sure you'll like these.
Anyway, enjoy the ad:
Project name: True Dedication
Creative agency: Fallon London
Client: Vicki Kipling, Marketing Director, Anheuser-Busch (Europe) Ltd.
Brief: Encapsulate Budweiser's passion and dedication
Executive Creative Director: Richard Flintham
Creatives: John Allison and Chris Bovill
Agency Producer: Jo Charlesworth
Planner: Stephanie Newman and Gareth Goodall
Group Account Director: Alex Best
Production Company: 2AM Films
Director: Harmony Korine
Editor: Leo Scott at Speade
Post-production: The Mill
Audio post-production: Jungle
Media Agency: Anheuser-Busch Media
I am going to see if we can get John to come up to Sunderland and work with our Media students...