Wednesday, 29 September 2010

Discuss the future of music (in Newcastle)

One of my interests is the music industry especially the impact of digitisation and digital distribution, and this frequently spills over into the modules I teach at the University of Sunderland.  I was pleasantly surprised to discover a series of events being hosted by the popular music development agency Generator in Newcastle from November 15th-18th. These free seminars will feature a number of industry professionals, writers, journalists and entrepreneurs discussing various aspects of the music industry, and should appeal to anyone with an interest in the future of music distribution.  Spaces are limited so check the details of each daily session and get signed up ASAP

15th November Will technology revive the industry?

This free seminar looks at new technology and delivery models and what they mean for distribution and retail in the music industry. Chaired by Paul Brindley from Music Ally, the panel will look at whether mobile applications or cloud based delivery offer new business models or revenue streams and whether digital distribution is strictly relevant for all markets.
In particular the panel will look at how different markets are reached by differing media and whether the means of delivery is as important as the product itself.

Panelists will include:

16th November Digital Platforms: Broadcast or distribute?

This free seminar looks at the range of platforms for music online whether streamed or sold. The range of services available vary between those who look to get music heard and those who purely use online as a retail base but are these two mutually exclusive, how can music plays be monetised and do these platforms provide a good service for artists and labels?
The panel is made up of representatives of some of the largest platforms whose products have different applications for businesses and artists from sharing your favourite tracks to streaming original music.
Panelists will include:

17th November New markets for licensing and brands

This free seminar looks at how music can be partnered with brands and sponsors in mutually beneficial agreements. Associations between products and music are growing, with endorsements now requiring more than a soundtrack for an advert. These partnerships can mirror 360 publishing deals with tie ins for live performance and physical releases and can go beyond synchronisation deals.
The panel is led by Rachel Wood from Woodwork Music and will look at real life examples and new tie ins to explore how artists and labels can work with brands and what the benefits are for all parties. Panelists will also look at the value of these partnerships to the industry.
Panelists will include:

18th November Is online media the industry's gatekeeper

This free seminar looks at how the music industry engages with online media. Do bloggers now fulfill a tastemaking role which was once undertaken in traditional A&R roles or are artists filling the gaps themselves with streaming, videos, podcasts and updates?
Is this a means of keeping fans updated and building a fanbase or can it provide something more? If this is the case are labels paying online media the respect it deserves?
Panelists will include:
This promises to be an interesting set of seminars.  They run from 6pm-8pm.  Click on the session titles above to book tickets for each daily event.

The venue for the seminars is:
Northern Stage, Barras Bridge, Newcastle Upon Tyne, NE1 7RH

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