The link is http://www.thewildernessdowntown.com/
NB: the site is processor intensive and involves browser-based pop-ups so be prepared to kill background applications etc in order to get the best experience. Google Chrome is the recommended browser of choice although some people have had luck with Firefox and Safari
This is a music video in which you get to interact with the content rather than sit back and watch/listen - it might just be the beginning of a new way of 'doing' music videos for a generation of people brought up with the expectation that they can manipulate and interact with their media - the so-called 'digital natives' (how I hate that term!).
The site asks you to input the address of your childhood home before depicting hooded youth running through an anonymous urban environment. A pop-up opens with a flock of birds circling - your mouse movement seems to alter their motion (edit: no it doesn't). Another series of pop-ups open at various positions on the screen, similar to music video edits which often tear the screen in videos creating multiple story windows. Sepia-tinged aerial shots of your childhood street begin to appear, together with some panoramic shots of your neighbourhood before the video asks you to write a postcard to your younger self.
Before long the music video reaches its peak and you get the option to save your postcard and have it feature in the band's forthcoming tour material.
Some people have been critical of the way in which the vide employs pop-up windows as a means of creating a new kind of video edit but I'm agnostic about this given that there seems to be some kind of artistic intent behind their deployment. A few people have also had their experience ruined by a message stating that Google doesn't have enough map data to display their childhood home.
What do you think of the video? Innovation or gimmick?